Facebook was busy rolling out new tools to everyone at its annual developers conference last week.

For two good recaps on the event in San Francisco, check this post from The Verge and this one from Buffer.

Editors will be pleased to know that any Facebook page can now go live. Facebook had only released the feature to verified pages as previously reported in this blog, but has now opened it up to everyone.

Here are some recent examples from GateHouse Media sites:

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The Stockton Record went live to broadcast a police press conference:

To access live, go to your page in the app and click the live video icon to start recording:

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Also at last week’s conference, Facebook also released instant articles to everyone.

The native publishing tool allows pages to upload their content directly to Facebook, meaning that the stories will load instantly on mobile.

Many publishers have been using the tool, including the Washington Post, the New York Times, Vox Media and NBC News. The Washington Post has been pushing all articles on the tool, according to Poynter, but other publishers have taken a more conservative approach, the Wall Street Journal reports.

GateHouse Media will test the tool with a select group of pages, but if here are some of the basics of how it works. After a few weeks of testing, we will review the data to determine if instant articles should be rolled out to more sites.

  • Getting started: To start publishing, you must create 50 articles in a feed that is then whitelisted by Facebook.
  • Monetization: You can sell your own ads or connect the articles to DFP, or you can take advantage of Facebook’s audience network of 3 million advertisers. Here is more information about how ads work. Publishers keep 100 percent of any revenue they sell direct.
  • Analytics: You can embed any tags from Google Analytics or other analytics providers into instant articles, meaning they are tracked the same way.
  • Options for design: Facebook has a design guide that developers are encouraged to use, and you can choose from different templates and layouts.

It’s too soon to tell if the publishing tool will be the only way to distribute content on Facebook in the future, but some sites have seen an increase in traffic and revenue as a result, according to an article in Digiday.

If you have questions about instant articles, email priordan@gatehousemedia.com.

 

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