GateHouse Media analytics partner Parse.ly recently released a case study featuring data from 49 GateHouse papers that use the platform in their newsrooms to help them make editorial decisions based on real-time data.

David Arkin, GateHouse Media’s Senior Vice President of Content & Product Development, notes that some of Parse.ly’s most standout features include automated reporting, author data and a better display of social referrals.

The study reveals how GateHouse Media uses Parse.ly on a daily basis, how using data has influenced content at GateHouse Media and what feedback has been from newspaper staff about having access to real-time analytics.

The entire case study is available for download here.

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