With all of the changes and product updates, it can be hard to keep up with social media as an account manager.
But it’s a new year, so now is a great time to do a quick checkup on your social media accounts. Here are a few things to do that will be guaranteed to grow your audience:
1. Is that pesky Wikipedia page taking some of your audience? The pages have been around since 2010 and are sourced by Wikipedia and the community. Sometimes they can also show up in the search bar in Facebook before your page.
If you are an admin of your site’s Facebook page, you can actually click ‘edit’ on the Wikipedia page and submit an official page.
It won’t redirect people to your page, but it will help steer some fans there.
2. Verify your accounts. Why verify? Verified accounts are good because you then can shut down or fight impersonating accounts more easily. This also helps with users searching for content.
Here’s how do it on Facebook, and here’s a help link on the topic for Twitter, as well as the form. Keep in mind this process can take a while, and as recent media reports have stated, Twitter verification is a murky process.
3. Review your page category on Facebook. You’ll want it to be companies and organizations in media/news/publishing. Here’s a help article on how to do it, along with a screenshot below.
4. Be sure you’re taking advantage of targeting posts and expiring posts. Not sure how to do that, read this past post from my blog.