Some people trim the tree, others bake a batch of cookies for Santa. But if you’re a journalist, the way you get into the Christmas spirit is by writing and sharing Christmas-inspired content for readers. Whether you’re stuck in Texas dreaming of a white Christmas or up to your ears in snow but need that extra dose of holiday cheer, here are some quick ideas you can pull off just before the big day inspired by some of our brightest newsrooms.
After Thanksgiving, Christmas is the busiest time for travel, and with snowstorms and weather delays inevitable, it can be one of the most stressful. Give your readers some tips to handle the chaos. Reach out to those in the business -travel agents, hotel managers, even airlines- for some insider secrets. Or offer those who plan to stay close to home ideas for fun day or road trips with a listicle.
We often procrastinate our gift shopping because we’re trying to figure out the perfect present. Provide some ideas (and relief) to your readers with a few last-minute gift ideas. Make your list more relevant to the community by putting together a local guide (bonus points, no fuss with online delivery!). Or, put a fun spin on the topic with some unconventional gift ideas.
DECK THE HALLS
Your camera’s memory is already filled to the brim with photos of Christmas light displays, so why not upload that content to your newsroom’s website and free up some memory? You can use a handful of different mobile apps to take photos and video of Christmas light displays and decorations around town. Tout is particularly useful for video sharing.
The Christmas tunes have been inescapable since Thanksgiving and we’ll have “Rocking Around the Christmas Tree” stuck in our heads until Valentine’s Day so let’s just face the music. Put a fresh spin on an old record by diving into the song’s history or feature a local caroling group or chorus.
The GateHouse Newsroom Facebook feed has been flooded the past few weeks with stories about people serving those in need or displaying random acts of kindness. This is the charitable season, so show off those giving back to your community. We love this story about the best traffic stop ever or this one about Santa’s visit to some very special babies.
If all else fails, you can always look up some photos of puppies in Santa hats. That works, too.