The holidays are the perfect time of year to connect more with your readers and audience on social media. Here are some ideas on how to increase hearts, likes, comments and shares:
- Change your cover photo. Cover photo changes get a lot of engagement in news feeds and it’s also a way to add a personal touch to your page. It could be Christmas tree in town, an iconic overlook, or even your newspaper building decked out for the holidays. Consider running a contest for cover photo submissions.
- Do a reader callout for recipes. People love to share their favorite family recipes. Ask readers to post in the comments, fill out a form online (Caspio is a good tool for this), or email them in. Be sure to post
- Kick off a photo gallery of user-submitted photos by posting one photo around the theme of the gallery, such as holiday lights display. Ask readers if they have seen this particular display and share what their favorite displays are around town.
- Do a video season’s greetings with your newsroom staff and post it natively to Facebook. Videos posted natively to Facebook perform better than links, and there are more than 3 billion video views a day on the platform. You could also do a video series on holiday recipes with newsroom staff or local restaurants participating.
- Mine your archives for old photos of Christmas tree lightings, City Hall blanketed in snow or other seasonal pictures. Post the photo and consider getting your readers to guess the location and year.
- Ask your readers for advice on many of the topics for the holiday season, but be sure to be specific in your asks and don’t post too many. For example, if you are doing a story on local traditions, consider asking a local celebrity to kick off with his or her traditions to kick off the conversation. Or use something from your staff. Try a fill-in-the-blank such as “the way I stay sane during the holiday season is ____.”
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