Turkey talk: Readers want recipes in November
Google’s tools for advertisers can yield some great story ideas. Example: According to Think With Google, did you know more people search online for recipes at Thanksgiving than at any other time of year? And Google would know!
Based on that data, your digital and print products may want to stock up on recipes to gain some of those eyeballs. According to the Google data, turkeys trend but sides and dessert recipes get the most search interest:
- Year over year, searches for dessert recipes are growing 3x faster than searches for turkey recipes in November (from Google Trends, another fab site for timely story ideas).
Another way to present recipes is through video:
- In November 2013, there were nearly 150 hours of Cooking & Recipes content posted to YouTube every day, a record high, and 2014’s numbers beat that. (Check out the YouTube data here).
- 75 percent of the growth in YouTube food viewership comes from mobile devices (Millward Brown Digital/Firefly/Google, YouTube Food, May 2014).
- Millennial food lovers have powered a 280 percent growth in food channel subscriptions year over year (Millward Brown Digital/Firefly/Google, YouTube Food, May 2014).
If you’re feeling inspired but don’t have the time to plan your own holiday recipes, More Content Now can help.
In addition to our already-available Holiday Cookbook & Entertaining Guide, our Thanksgiving premium section – available Nov. 2 – will have last-minute turkey day recipes and ideas for the inevitable leftovers (again, Google says searches for what to do with those hit an annual high three days after Thanksgiving).
Whether you are planning your own content or need some from More Content Now’s archive, recipes are what your readers will be searching for in November, on several digital platforms.