Social media best practices

Facebook rolls out new tools for journalists


Facebook has been rolling out some pretty cool new features recently for journalists. Here’s what you need to know about them.

1. Last week Facebook released a new app called Mentions, which allows owners of verified pages to track mentions of them, as well as stream live video.

Here’s a good article on Nieman Lab outlining the features.

This feature was first released to celebrities, but it didn’t take long to expand the user base of this tool. It’s important to note that this feature is only available to owners of verified profiles, which is different than a newspaper Facebook page.

More information is also available on the official Facebook news release.

The tool does have potential if the user base is expanded more, as live streaming has exploded with the launch of Periscope and Meerkat. This tool helps Facebook compete.

2. The second tool all journalists can take advantage of, so it’s definitely worth signing up for.

Signal is a section of Facebook available to journalists that parses trending news in different ways. It pulls trending news, but also allows you to search deeper on trending topics. It also pulls in Instagram search.

Here’s an overview of the tool on Poynter.

To request access, you must prove to Facebook you’re a journalist by filling out this form.

The tool allows for journalists to track the actual posts in a trending topic more easily, as well as discover content through the comparisons and leaderboards sections.
As we continue to see more tools like this roll out on Facebook, it’s becoming more clear that they want to continue to court journalists, as well as make content more easily discovered.

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