GateHouse Media, Bleacher Report team up for sports content
Bleacher Report, one of the fastest-growing sites on the Internet and the Web’s largest independent sports media site, and GateHouse Media, Inc.,a leading multi-media company providing news and information to local communities, today announced a strategic alliance to create a co-branded sports edition of the Bleacher Report targeting GateHouse’s local audience.
The strategic alliance will deliver Bleacher Report’s high-quality sports content to GateHouse Media’s websites and offer a rich blend of game coverage, commentary and multimedia content. Bleacher Report’s professional and college sports content will be featured on more than 300 GateHouse Media websites.
“Bleacher Report provides fans with the most comprehensive experience around teams and topics that they are passionate about,” said Brian Grey, CEO of Bleacher Report. “Teaming up with GateHouse Media made perfect sense by aligning our in-depth sports coverage on a local level with one of the country’s largest local media publishers.”
The co-branded content will be customized by region, to provide readers, who are hungry for specific hometown teams, quick access to that content. GateHouse Media also plans to use Bleacher Report content in the pages of their print publications.
“We’re extremely excited about teaming up with Bleacher Report,” said Mike Reed, CEO of GateHouse Media. “Our readers live and breathe sports content and our coverage of local sports combined with Bleacher Reports national sports offering will enhance our overall sports coverage to our readers and offer targeted advertising opportunities in this important category.”
About Bleacher Report
Bleacher Report is the Web’s leading publisher of original and entertaining sports content and is one of the fastest growing sports media Web sites in the US. Since launching in 2008, B/R’s Web site has grown to an audience of nearly 20 million monthly unique visitors. The company’s distinguished editorial team leads more than 1,000 Featured Columnists and 7,000 contributors, and directs Bleacher Report’s unique data-driven approach to creating and programming content – including an extensive curation effort which delivers the web’s most comprehensive sports content experience. The result is first-rate sports commentary that gives B/R’s audience the stories they want to read in real-time around the teams and topics they are most passionate. B/R’s editorial content is also syndicated to a number of national and regional publishing partners including USA Today, NBA.com, Los Angeles Times, Philly.com, San Francisco Chronicle, Houston Chronicle and Seattle PI. In addition, more than 1.5 million users have subscribed to B/R’s sport-and-team-specific email newsletters, which provide a demand driven mix of content that engages a broad array of sports fans.