What a nice newspaper skybox looks like
With the right photo, crop, headline and text, a skybox content promotion can direct readers deep inside the paper. Case in point: The (Fall River, Mass.) Herald News. Here a story about spring break gets great play with this treatment. Note how the content of the photo works perfectly with the shape of the skybox. The clutter-free photo also provides a clean backdrop for the large headline. And you gotta love that quick and tight text. The basketball skybox item, though well-executed with a cutout, doesn’t compete with or take away from the spring break promo. Well done!
Joe Greco is corporate design director for GateHouse Media.
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