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What a nice newspaper skybox looks like

bilde-6With the right photo, crop, headline and text, a skybox content promotion can direct readers deep inside the paper. Case in point: The (Fall River, Mass.) Herald News. Here a story about spring break gets great play with this treatment. Note how the content of the photo works perfectly with the shape of the skybox. The clutter-free photo also provides a clean backdrop for the large headline. And you gotta love that quick and tight text. The basketball skybox item, though well-executed with a cutout, doesn’t compete with or take away from the spring break promo. Well done!

Joe Greco is corporate design director for GateHouse Media.

Send questions, comments and ideas for blog topics to jgreco@gatehousemedia.com.

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